Launching a Light Beer for America’s 250th Birthday
We've spent 10 years building the most loyal patriotic audience in America. Now we're giving them a new all-natural light beer, brewed with U.S. ingredients, and distributed through the same elite networks that handle Coors and Anheuser-Busch. Investors now have a special opportunity for 15% bonus shares, merchandise, VIP events, and more as we scale it.
✦ 30+ "A-Team" wholesalers already active
✦ 94% reorder rate at Total Wine and more
✦ Scalable to 240M cases with zero factory overhead
A Massive Gap in the $110B Beer Industry2
For decades, consumers across America were loyal to the big brands. Then those brands changed. Millions of consumers are actively looking for a beer that reflects their values. Now they have a champion.
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of Patriots Prefer Domestic Light Beers
Our audience has an 81% preference for domestic light beers. American Rebel Light Beer is the only all-natural domestic lager on the market made for them. Brewed with U.S.-sourced ingredients, it's a cleaner, better-tasting beer backed by a brand millions already trust.
From Zero to 18 States in Under 24 Months
We're not pitching a concept. We're scaling a system that's already working.
18 Secured States
9 Pending States
How a Song Became a Movement
In 2013, country-rock musician Andy Ross released a patriotic anthem called "American Rebel." It went viral with his audience. Entrepreneur Corey Lambrecht, who helped scale Smith & Wesson from $5M to $1B+, saw a brand in that song. They launched the company in 2014.
Today, Andy's music streams on Spotify, Apple Music, and Amazon Music. He performs at NHRA events, bike rallies, and military celebrations nationwide, a marketing engine that's been running for a decade.
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Production Capacity, Zero Overhead
We utilize a "Red Bull" style asset-light strategy. We don't spend millions building and maintaining factories. Instead, we use world-class partner facilities like City Brewing, the largest co-packer in North America, to handle production. This allows American Rebel to remain a lean, high-impact marketing and distribution engine. We focus on capturing market share while our partners provide the capacity to scale to 240 million cases a year.
One Brand, Three Massive Verticals
American Rebel is a diversified lifestyle platform. Our brand loyalty spans across the daily life of the American patriot:
Beverage
High-velocity, recurring revenue from American Rebel Light Beer.
Personal Security
Concealed carry backpacks and apparel featuring our proprietary "Protection Pocket."
Home Security
Our acquisition of Champion Safe adds heavy manufacturing and a 56% YoY increase in orders from national dealers.
Catch the 250th Anniversary Momentum
America turns 250 in 2026. You can plant your flag in America’s patriotic beer brand, right as the whole country's watching.
May 2026
- Patriot Pack launches on America's 250th Anniversary
- Limited-edition 12-pack timed to peak summer season
Summer 2026
- Memorial Day → Labor Day window
- ~40% of annual U.S. beer volume — peak revenue opportunity1
FY 2026
- ~$41M revenue target
- Driven by grocery resets, national distribution expansion
5-Year goal
- $225M–$250M annual revenue
- Same playbook used to scale Smith & Wesson to $1B+
Forward-looking statements about our future plans and roadmap are based on current expectations and assumptions that involve risks and uncertainties. Actual results may differ materially from those expressed or implied, and we encourage potential investors to carefully consider the risks outlined in our offering documents before making an investment decision. Past performance is not indicative of future results.
Exclusive Investor Perks
Our Leaders Have Done It All
From country-rock hits to billion-dollar brands.
Country-rock musician, outdoor TV host, and face of the American Rebel brand. His patriotic anthem sparked the company. He still performs at NHRA events, military celebrations, and country festivals, reaching the exact audience American Rebel serves. Media appearances include Fox News, SiriusXM Patriot, Newsmax, and iHeartRadio. His platform is the marketing engine.
Helped acquire Smith & Wesson for $5M in 2001 and scale it to $1B+. Also took Premium Cigars International public in 1997. Leads American Rebel's operational and distribution strategy using the same asset-light, high-velocity playbook.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of American Rebel Beer (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
What is American Rebel's pre-money implied valuation?
American Rebel's pre-money implied valuation is $25,100,000. The implied valuation was calculated by multiplying the total number of shares outstanding (TSO) by the price per share offered in this raise. This is a pre-money implied valuation — meaning it reflects the company's value before any new funds raised in this offering are added.
